Bewakoof’s FY26 net loss jumps 20% as revenue tops ₹200 Cr

Direct-to-consumer fashion brand Bewakoof reported a consolidated net loss of ₹87.4 crore for fiscal year 2026, nearly 20% higher than the previous year, Inc42 reported. Revenue crossed the ₹200 crore mark in the same period, reversing an earlier trend of improving profitability.

The numbers underscore the challenges facing D2C brands in scaling efficiently. While Bewakoof’s revenue growth—likely driven by expansion into new product categories or markets—has been steady, the widening loss indicates rising costs, whether from customer acquisition, supply chain inefficiencies, or discounting pressures. This mirrors broader trends in India’s e-commerce sector, where companies like Amazon India and Fresh Bus have also reported deeper losses despite revenue growth, as noted in StartupReader’s earlier coverage.

Bewakoof’s reversal follows a period of narrowing losses in FY25, suggesting the company may have prioritized growth over unit economics in FY26. With competitors like Pernia’s Pop-Up Shop narrowing losses and fintechs like Niyo cutting losses sharply, the question is whether Bewakoof can course-correct or if this reflects structural challenges in D2C fashion. Investors will watch for signs of margin improvement or a shift in strategy in the coming quarters.

Sources: inc42.com