Nat Habit raises ₹142 Cr Series C for offline expansion

Direct-to-consumer personal care brand Nat Habit has raised ₹142 crore ($14.7 million) in an all-primary Series C round led by Trident Growth Partners. Other investors also participated, according to reports.

The funding will go toward expanding the company’s product offerings, distribution, and manufacturing capabilities. Nat Habit, which focuses on natural skincare and haircare products, has previously highlighted offline retail as a key part of its growth strategy.

Unlike some peers that prioritize online sales, Nat Habit’s emphasis on physical retail may reflect broader trends in the industry, as brands seek alternatives to rising digital marketing costs.

Trident Growth Partners’ involvement suggests institutional interest in consumer brands with scalable distribution models.

Sources: yourstory.com