Utsav’s book on success draws attention beyond its puja app
YourStory recently shared five lessons from the book, covering sustainable success, consistency, and career building.
The book’s release stands out because Utsav is primarily known as a consumer platform for religious services, with over 1 million devotees since its 2021 launch.
It’s unclear whether the book is part of a larger plan, like a subscription service or workshops, but the move fits a pattern where consumer brands use founder stories to build credibility. For a startup in a niche like religious services, branching out could help create a more stable revenue stream beyond seasonal demand.
The timing also raises questions about Utsav’s current stage. The company’s last funding round isn’t publicly known, and its directory listing doesn’t specify its stage. If the book gains traction, it might attract investors who prefer scalable content over platform-dependent models. For now, the move is an experiment—one that shows how founders in traditional sectors are exploring new ways to grow.
Sources: yourstory.com
“The shift from a puja platform to a self-help book suggests Utsav may be testing new ways to reach audiences beyond its core service.”
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- 5 Lessons from The Average Advantage by Utsav Malhotra — yourstory.com
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