The Wealth Company AIF puts Rs 400 Cr into Boldfit
An alternative investment fund has invested Rs 400 crore in Boldfit, the fitness and wellness brand. The deal, reported by YourStory, will fund retail expansion, increased manufacturing, and potential acquisitions.
Boldfit, which sells protein powders, gym apparel, and supplements online and through owned stores, has widened its offline footprint over the past year. The Rs 400 crore round is the largest single raise the company has disclosed, eclipsing the Rs 300 crore weekly funding tally StartupReader recorded across consumer startups on 12 September 2026.
The deal follows a recent Rs 250 crore first close of a venture fund on 29 September, suggesting continued appetite for consumer brands that combine digital reach with physical retail. Whether Boldfit can translate the fresh capital into profitable expansion remains an open question; Juspay’s 30% revenue growth to Rs 664 crore in FY26, reported on 10 October, came alongside widening losses as the company invested in scaling.
Sources: yourstory.com
“The round signals growing investor appetite for India’s direct-to-consumer fitness brands as Boldfit scales offline.”
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- The Wealth Company AIF invests Rs 400 Cr in Boldfit — yourstory.com
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