Traya in talks to raise ₹300 Cr from Verlinvest

Mumbai-based customised haircare startup Traya is in talks to raise around ₹300 crore (approximately $31 million) from Belgium-based investment firm Verlinvest, Inc42 reported.

If closed, the round would represent a significant step up for the company, which has previously raised funding in earlier rounds. Traya’s direct-to-consumer model combines digital diagnostics with personalised formulations, positioning itself at the intersection of healthtech and beauty. The startup claims to have served a substantial customer base and operates a network of clinics across India.

The reported valuation and ticket size suggest investors are betting on Traya’s ability to scale beyond its current niche. Personalised wellness brands have faced challenges in demonstrating unit economics at scale, but recent funding in adjacent categories—such as health supplements and skincare—indicates renewed interest in the segment. Verlinvest’s portfolio includes global consumer brands, which may inform its thesis on Traya’s potential for expansion.

For Indian healthtech startups, the raise would underscore a shift toward vertical-specific plays, where data-driven personalisation meets mass-market distribution. Whether Traya can translate its clinic footprint into a scalable digital-first model remains an open question.

Sources: inc42.com