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Founder guide · Checked 7 November 2026

Get $50K in PostHog credits, swag, and partner perks for your startup

PostHog for Startups gives $50,000 in credits (valid for 12 months), $12,000 in partner perks, and exclusive swag. Eligible startups must be under 2 years old, have raised less than $5 million, and use a company email domain. Apply via PostHog’s startup form after signing up for a paid plan.

Official PostHog for Startups page ↗See the 3 steps

By the StartupReader guides desk · 4 min read · Built from 4 official pages and re-checked monthly. Independent; not affiliated with the program.

At a glance2026

PostHog for Startups

PostHog credits for 12 months
$50,000
Partner perks (Incident.io, Speakeasy, Depot)
$12,000
Credit validity period
12 months
Company age limit
2 years
PostHog for Startups at a glance: PostHog credits for 12 months: $50,000; Partner perks (Incident.io, Speakeasy, Depot): $12,000; Credit validity period: 12 months; Company age limit: 2 years.

What you get from PostHog for Startups

The program offers $50,000 in PostHog credits, valid for 12 months. These credits cover most PostHog products except AI tools like PostHog Desktop, PostHog Slack app, Replay Vision, PostHog AI, and Inbox. Credits cannot be used for a BAA under the Boost plan due to legal risk.

You also receive $12,000 in partner perks, including $1,500 off Incident.io, 50% off Speakeasy for 6 months, and $5,000 in Depot credit. Exclusive founder swag (e.g., laptop stickers, t-shirts) is included, with unique codes sent via email after approval.

How far $50,000 in credits goes

Credits can be used across most PostHog products, including product analytics, session replay, feature flags, experiments, error tracking, surveys, and more. The credits are not transferable and expire after 12 months.

Credits are issued as Stripe credit, applied automatically upon approval. If credits are fully used or expire, you’ll be moved to standard billing. You’ll receive a one-time $500 credit bonus to help transition.

Eligibility criteria

To qualify, your startup must be less than 2 years old, have raised less than $5 million in funding, and use a company email domain (e.g., yourdomain.com). Applications from personal email addresses (e.g., Gmail, Outlook) are rejected automatically. You must have signed up for PostHog on or after January 1, 2023.

Credits are issued only once per founder and once per organization, whichever comes first. If you’ve already received credits for another startup, you cannot claim them again. This rule applies even if you switch to a new company or PostHog organization.

Partner perks included

Once accepted, you’ll receive discount codes for partner benefits via email. These include $1,500 off Incident.io for a teams plan, 50% off Speakeasy for 6 months, and $5,000 in Depot credit for container builds. Partner offers are subject to availability and terms set by each provider.

If you encounter issues redeeming partner discounts, PostHog can help liaise, but ultimate redemption is at the partner’s discretion. Contact details for partners are provided in the welcome email.

What credits cannot cover

Credits cannot be used for AI tools such as PostHog Desktop, PostHog Slack app, Replay Vision, PostHog AI, and Inbox, effective from September 14, 2026. This is due to the unpredictable pricing of token-based models. Teams that joined before this date can still use credits for pre-cutoff usage.

Credits also cannot be used to claim a BAA under the Boost plan due to legal risks. If you need a BAA, contact PostHog to discuss alternative options. Credits can be used for other aspects of the Boost package, such as platform add-ons.

Post-credit transition

After 12 months or when credits are fully used, you’ll be automatically moved to a standard paid plan. You’ll receive an email notification with details. Even after credits expire, you’ll retain access to the startup program’s newsletter, exclusive events, and other perks.

Requests are reviewed manually by the Customer Success team.

Support and onboarding

PostHog offers a monthly newsletter with tips for founders and invites to exclusive events. For one-to-one help, you can purchase a 30-minute onboarding call or explore custom service packages. These services are not covered by credits and must be paid separately.

As a startup program participant, you qualify for normal-priority support and community resources. Dedicated account managers or high-priority support are not included.

Step by step

PostHog for Startups, step by step

  1. Sign up for PostHog

    Create a PostHog account using your company email domain. Ensure your startup meets the eligibility criteria: under 2 years old, less than $5 million in funding, and signed up on or after January 1, 2023. Add billing details to your account.

  2. Apply via the startup form

    Fill out the PostHog for Startups application form from your PostHog account. Applications are automatically approved but manually reviewed for eligibility. If approved, credits are applied automatically, and you’ll receive a welcome email with partner discount codes and merch redemption links.

  3. Claim partner perks and merch

    Use the discount codes provided in the welcome email to claim partner benefits (Incident.io, Speakeasy, Depot). Redeem your exclusive founder swag using the unique codes sent via email. Merch is fulfilled by Micromerch, and issues can be directed to the #merch Slack channel or [email protected].

Go to the official PostHog for Startups page ↗

FAQ

PostHog for Startups: questions founders ask

Can I use credits for all PostHog products?

Credits cover most products except AI tools like PostHog Desktop, PostHog Slack app, Replay Vision, PostHog AI, and Inbox. Credits also cannot be used for a BAA under the Boost plan due to legal restrictions.

What happens if I don’t have a company email domain yet?

You need a company email domain to apply, but you can still use PostHog’s free tier (with monthly limits) until you qualify. Apply once you have a company domain.

Can I get credits more than once?

No. Credits are issued only once per founder and once per organization, whichever comes first. If you’ve already received credits for another startup, you cannot claim them again.

What if I signed up before January 1, 2023?

If your startup meets eligibility criteria but you signed up before January 1, 2023, you won’t receive credits. However, you can still enroll in the program for partner perks and swag.

Can I migrate data from another tool like Amplitude or Mixpanel?

Yes. PostHog provides migration guides for tools like Amplitude, Pendo, Google Analytics, and others. Follow the official guides to transfer your data.

Do I get a dedicated account manager or priority support?

No. Startup program participants receive normal-priority support and community resources. Dedicated account managers or high-priority support are only available on paid plans.

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Official sources for this guide

Rules and amounts change. Check these before you apply.

How this guide was made: StartupReader wrote it with AI from the official pages above, read on 7 November 2026. Every figure and name in it was checked automatically against those pages, and anything they don't support was left out. It's re-checked every month. It isn't affiliated with the program. Spotted something out of date? Tell us.

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