The Stack raises ₹21.5 Cr to expand D2C supplement line
Direct-to-consumer supplement brand The Stack has raised ₹21.5 crore ($2.2 million) in fresh capital, Inc42 reported. The funds will be used to broaden its product portfolio and strengthen R&D.
The round follows a period of steady growth for health-focused D2C startups in India, though The Stack’s raise is smaller than recent raises in adjacent sectors. NuSynth Technologies, for instance, secured ₹36.5 crore in seed funding last week for AI-driven specialty chemicals, while Menos AI and Elio Mortgage each raised $5.1 million in early October for AI-powered financial tools.
The Stack’s focus on supplements places it in a competitive but fragmented market, where differentiation hinges on formulation and branding. The raise suggests investor confidence in niche health verticals, though scalability remains a question for D2C brands in this space. No lead investor or valuation was disclosed.
Sources: inc42.com
“The raise signals growing investor appetite for niche D2C health brands targeting India’s wellness-conscious middle class.”
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