Shubhra Saxena launches conscious-living brand It Matters A lot
Shubhra Saxena has launched It Matters A Lot, a New Delhi-based venture focused on self-awareness and conscious living. The brand, introduced this week, offers workshops, digital content and curated experiences designed to help individuals reflect on life choices and personal growth.
Saxena, previously known for public speaking and media appearances, is positioning the company as a response to what she describes as “the noise of modern life.” It Matters A Lot does not yet disclose funding or revenue, and StartupReader’s directory has no prior listing for the venture.
The launch comes as India’s startup funding environment remains selective. In the third quarter of 2026, total funding rose 5% year-over-year to $2.2 billion, but the increase was driven by fewer, larger rounds, according to Inc42. Consumer wellness brands have struggled to attract venture capital in that climate, though some founders have turned to bootstrapping or revenue-based models.
It Matters A Lot’s success may hinge on Saxena’s ability to convert her existing audience into paying customers. The company’s next steps—whether it seeks outside capital or scales organically—will offer a test of whether India’s wellness market can support founder-led brands without venture backing.
Sources: yourstory.com
“A founder with a personal brand enters India’s wellness market at a time when funding is consolidating around fewer, more defensible plays.”
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- Shubhra Saxena’s It Matters A Lot: 5 Lessons on conscious living — yourstory.com
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