Seattle startup Eluum launches AI-powered "MyLifeStory" app

Seattle-based startup Eluum has launched an app that uses AI to aggregate scattered digital content—photos, videos, and posts—into a single, evolving record called MyLifeStory. The product aims to shift social media from fleeting feeds to a lasting narrative of a user’s life.

Eluum’s pitch hinges on permanence. Most platforms treat content as disposable, prioritizing engagement over preservation. MyLifeStory, by contrast, positions itself as a digital archive, pulling from multiple sources to build what the company calls a "living timeline." The app’s AI organizes material chronologically, though specifics on how it handles privacy or data ownership remain unclear.

The startup’s focus on longevity over virality reflects broader unease with social media’s attention-driven economics. Whether users will pay for—or even trust—a service that centralizes their digital footprint is an open question. Eluum hasn’t disclosed user numbers or revenue, leaving its traction an unknown.

For founders and investors, the bet is on a growing appetite for alternatives to algorithmic feeds. If Eluum gains traction, it could pressure incumbents to rethink how they handle user data. For now, the app’s success depends on whether people want their digital lives curated as a story, not just a scroll.

Sources: geekwire.com