India’s festive ecommerce sales hit Rs 24k Cr in first two days

India’s ecommerce platforms sold goods worth Rs 24,000 crore in the first two days of this year’s festive season sales, according to research firm Redseer. The figure marks a sharp rise in participation, with 6-6.5 crore shoppers placing orders, led by mobile phones, fashion, and electronics.

The numbers arrive after major platforms reported record-breaking first-day sales earlier this month, driven by buyers in smaller cities. When we covered the start of one major sale on 6 October, the company had already expanded its seller base significantly and stocked 150 million products. Other platforms within the same group are also running parallel campaigns.

Redseer’s estimate does not break down sales by platform, but the concentration of demand in high-value categories suggests that deep discounts and financing options continue to pull buyers. The question now is whether the volume will translate into sustainable margins, especially as venture funding for ecommerce startups has seen investor activity—one investor sold a Rs 900 crore stake in a company last month.

With two weeks of sales still ahead, the performance of smaller players and the share of non-metro orders will be the metrics to watch. For now, the headline figure confirms that India’s festive season remains the most important event on the ecommerce calendar.

Sources: yourstory.com