Firi raises $3M led by 360 ONE Asset for beauty quick-commerce
Gurugram-based quick-commerce startup Firi has secured $3 million in a funding round. The round was led by 360 ONE Asset, with participation from Better Capital, Kunal Shah, and other angel investors. Firi operates in the beauty and personal care segment.
Sources: exchange4media.com
“The funding underscores growing investor interest in niche quick-commerce models beyond groceries, particularly in high-margin categories like beauty.”
What it means
While grocery quick-commerce has dominated funding headlines, Firi’s focus on beauty suggests a potential shift toward specialized verticals. The involvement of high-profile angels like Kunal Shah may signal confidence in unit economics for non-perishable categories. However, the sector’s scalability remains unproven compared to broader platforms.
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- Beauty & personal care startup Firi bags $3 mn in funding round led by 360 ONE Asset — exchange4media.com
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