DailyObjects raises ₹332 Cr Series C to expand offline stores

DailyObjects, a direct-to-consumer lifestyle accessories brand, has raised ₹332 crore ($34.3 million) in a Series C round co-led by Xponentia Capital. Inc42 reported the funding on Wednesday.

The capital will go toward opening more physical stores, a shift that mirrors moves by other D2C brands this year. When we covered Theater’s ₹75 crore Series A in September, the fashion startup also cited offline expansion as its priority. Sugar Cosmetics, which secured ₹145 crore from A91 Partners in the same month, has similarly increased its retail footprint.

DailyObjects sells phone cases, bags, and home accessories online and in its own stores. The new funds follow a period of consolidation in the D2C sector, where brands that relied on digital advertising have faced rising customer acquisition costs. The company’s push into offline retail suggests it sees physical stores as a way to build loyalty and reduce dependence on paid marketing.

Investors appear to be betting on the same logic. Xponentia Capital and other backers are placing capital behind a model that combines online convenience with in-person discovery. Whether that bet pays off will depend on how quickly DailyObjects can scale its store network without eroding margins. For now, the round marks one of the larger D2C funding deals in recent months.

Sources: inc42.com