DailyObjects eyes ₹400 Cr revenue after smartphone accessory pivot

DailyObjects, an Indian smartphone accessories brand, is targeting ₹400 crore in revenue as it shifts from basic phone cases to premium lifestyle products, Inc42 reported. The company, founded around 2012, initially focused on protective cases but has since expanded into bags, wallets, and other tech-adjacent accessories.

The reported revenue goal follows a period of rapid growth, though Inc42 did not disclose current figures or timelines for reaching ₹400 crore. DailyObjects’ pivot mirrors broader trends in India’s consumer market, where demand for differentiated, design-led products is rising alongside smartphone penetration.

Unlike commoditized accessories, DailyObjects’ strategy leans on curated aesthetics and brand collaborations. If successful, the revenue target would place it among India’s leading direct-to-consumer hardware brands, though competition from both domestic and international players remains fierce.

The story arrives as other Indian startups set ambitious revenue benchmarks. Leverage Edu, for instance, projects ₹600 crore for FY27, as we reported earlier this month. DailyObjects’ focus on physical products, however, distinguishes it from software-driven growth models common in recent funding rounds.

No formal funding or financial disclosures were mentioned in the report. Observers will watch whether the company seeks capital to scale manufacturing or marketing—key hurdles for hardware-heavy businesses.

Sources: inc42.com