Boldfit raises ₹400 Cr from Bharat Value Fund for retail push
Direct-to-consumer fitness and sportswear brand Boldfit has raised ₹400 crore (approximately $41.8 million) from Bharat Value Fund, Inc42 reported. The capital will fund retail expansion, though the company has not disclosed how many physical stores it plans to open or where they will be located.
Recent funding rounds in the D2C space suggest a trend of brands looking beyond digital channels. For instance, personal-care brand Nat Habit raised ₹142 crore earlier this month, while fashion brand Theater secured ₹75 crore in September, both with plans to grow their offline presence.
The move also aligns with broader efforts to address working-capital challenges in the sector. Last week, Recur Club launched a ₹500 crore fund aimed at helping D2C brands finance inventory ahead of high-demand periods.
Boldfit’s plans for offline expansion raise questions about execution and unit economics, though the company has not shared details on store-level performance or profitability.
Sources: inc42.com
“The round adds to a recent wave of D2C funding in India, with brands increasingly eyeing offline expansion as part of their growth strategy.”
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