Apple acqui-hires Huxe, former Google NotebookLM team
Apple has brought on the team behind Huxe, an AI audio startup founded by former Google developers who worked on NotebookLM. The move was listed on the European Union’s Digital Markets Act transparency site, and some reports suggest it may be one of several AI-related team acquisitions Apple has made recently.
Huxe had previously been mentioned in connection with Apple, with reports indicating the company had joined and licensed technology for work on personalized podcasts. The startup’s background is linked to Google’s NotebookLM, an AI tool for note-taking and research. While Google has limited access to some of its latest AI models, Apple’s approach seems to involve bringing in specialized talent—particularly in areas like audio, where generative AI has gained traction.
This deal fits a pattern of Apple focusing on targeted AI integrations rather than competing directly with large-scale models from companies like Google or Anthropic. Whether this leads to a new feature or stays behind the scenes isn’t yet clear. For now, it reflects Apple’s preference for incremental, talent-driven progress over high-profile announcements.
Sources: macobserver.com · 9to5mac.com
“Apple’s latest AI acqui-hire signals a quiet but steady push to integrate generative audio capabilities into its ecosystem.”
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