Trump rebrands AI as “super intelligence” amid safety pledges

The White House gathered major tech leaders this week to sign an AI safety pledge, followed by President Trump’s executive order rebranding AI as “super intelligence.” Meanwhile, some AI companies appear to be refining their product interfaces. Yet TechCrunch reports only 2% of consumers are adopting these tools.

The contrast between high-profile announcements and sluggish market uptake is striking. While policymakers and executives make public commitments, most consumers remain hesitant. Startups like Demoverse, which recently raised $600K to enable AI-driven consumer co-creation, suggest that some models—where users earn royalties from AI-assisted designs—may resonate. Elsewhere, experiments like an AI-designed fragrance are testing whether consumers will embrace algorithm-generated physical products.

The push for more accessible AI interfaces may reflect a recognition that current adoption rates aren’t meeting expectations. Some companies, like AMD, are reportedly exploring ways to run AI agents locally, which could reduce barriers—but only if users find practical value beyond early experimentation. The rebranding of AI as “super intelligence” appears to be an attempt to reframe the conversation, though it remains unclear whether this will translate into meaningful policy or consumer behavior.

The disconnect lies between the narratives shaping public discourse and the realities of adoption. Whether models like Demoverse’s gain traction—or AI-designed products succeed or fail—will offer clearer signals about consumer interest than any executive order or press event. The focus should be on where real engagement emerges, not just the stories being told at the top.

Sources: techcrunch.com