Thinkific cuts 30% of staff as it shifts focus to enterprise clients
Thinkific has laid off nearly a third of its workforce, affecting 96 employees. The edtech company is pivoting away from small and medium-sized business customers to prioritize enterprise clients. The move follows a strategic realignment announced earlier this year.
Sources: betakit.com
“This downsizing reflects a broader trend of edtech companies recalibrating after pandemic-driven growth, as demand stabilizes and competition intensifies.”
What it means
Thinkific’s shift toward enterprise clients suggests a bet on higher-margin, long-term contracts over volume-driven SMB sales. The move could pressure smaller edtech players already struggling with retention. Whether this pivot pays off may depend on how quickly Thinkific can secure enterprise deals in a crowded market.
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