Sugar Cosmetics secures $15.3M at steep valuation drop
D2C beauty brand Sugar Cosmetics raised ₹144.47 crore ($15.3 million) from A91 Partners via Series D7 compulsorily convertible preference shares. The funding round valued the company at a near 80% reduction compared to previous rounds, per MCA filings reviewed by Inc42.
Sources: msn.com
“The sharp valuation cut reflects broader struggles in India’s D2C beauty sector, where growth-stage startups are recalibrating amid investor caution and shifting consumer spending.”
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