Marico boosts Plix stake, eyes full buyout by mid-2027

Marico has acquired an additional stake in plant-based nutrition and personal care brand Plix for ₹1,012 crore, bringing its total ownership to a significant majority. The deal, first reported by Inc42, sets the stage for a full buyout by mid-2027, aligning with Marico’s strategy to expand beyond its core portfolio.

The transaction reflects a notable valuation for a brand navigating profitability challenges in India’s competitive plant-based nutrition market. Marico’s earlier investment in Plix came at a lower figure, suggesting either improved performance or a long-term growth bet. While Plix’s flagship products have gained traction, scaling margins remains difficult amid rising costs and competitive discounting in the segment.

For Marico, the move diversifies its revenue beyond traditional categories, where growth has moderated. The company has expressed ambitions to build a substantial wellness portfolio, and Plix represents its boldest step yet. However, the valuation raises questions about whether returns will justify the investment, especially as the broader direct-to-consumer nutrition space undergoes consolidation.

The timeline for a full buyout suggests Marico is prioritizing control over short-term stability. If successful, it could shape how legacy players integrate digital-first brands—though past attempts in similar categories have struggled to scale. The coming period will test whether Plix can deliver the performance needed to validate the deal.

Sources: inc42.com