Fintech Viva Money bets on human touch in digital lending
While most fintech lenders prioritize speed and automation, Viva Money is distinguishing itself by emphasizing direct customer engagement. The company focuses on building relationships and listening to borrowers beyond its app, aiming to balance convenience with personal interaction in digital lending.
Sources: yourstory.com
“This approach contrasts with the sector’s race toward full automation, signaling a potential niche for fintechs that blend technology with human-centric service.”
What it means
As digital lending becomes more commoditized, differentiation through customer experience could prove valuable—though scaling personal engagement without sacrificing efficiency remains a challenge. If successful, Viva Money’s model might prompt competitors to reconsider the role of human interaction in fintech, particularly in markets where trust and relationship-building are key to adoption.
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