Beyond Appliances raises ₹110 crore for kitchen R&D, manufacturing

Kitchen appliance startup Beyond Appliances has raised ₹110 crore in a round led by Fireside Ventures and a prominent global investor. The capital will fund product research and development, a new manufacturing plant, and additional kitchen appliance launches, co-founder and CEO Eshwar K Vikas told The Economic Times.

The raise marks a rebound for hardware-heavy kitchen startups in India, which saw niche investor interest earlier this year. EDT secured $2.4 million in September, led by Sauce VC, while other industry founders participated as angels. Beyond’s ₹110 crore round is larger than those recent raises, suggesting a shift toward scale-stage bets in the category.

Fireside Ventures, known for backing consumer brands, has previously invested in well-known Indian startups. The participation of a global institutional investor adds further confidence to the cap table, reflecting broader interest in India’s consumer hardware space.

Beyond’s focus on R&D and manufacturing aligns with a broader push among Indian startups to reduce import dependency. The new plant’s location and capacity were not disclosed. The company has not previously appeared in StartupReader’s directory.

Sources: economictimes.indiatimes.com